Starting from February 1, 2024, Google and Yahoo will introduce new regulations for those sending mass emails to contacts with @gmail and @yahoo addresses, aiming to enhance mailbox security against spam, phishing, and spoofing. In this article, we will examine the new conditions and provide guidance on how to comply by 2024.

Imagine how many customer and potential customer email addresses you have in your lists that end with "@gmail.com" or "@yahoo.it." There are quite a few, right?

Starting from February 1, 2024, you may no longer be able to communicate with these contacts or ensure that your emails reach them.

The reason for this lies in the changes Google Gmail and Yahoo are making to their email reception policies, resulting in alterations to the current requirements for authentication and spam prevention.

However, if you are already following best practices for email delivery to optimize your delivery capabilities, you have nothing to worry about. The new standards align with the key practices for improving email delivery that we have always recommended adopting.

The main things to set up within your domain's DNS are:

SPF
DKIM
DMARC
If you use ANM22 Mail and the seemm-mail.it mailboxes included in your subscription, they are already configured according to the new standards.

For further details, we invite you to send an email to your contact person.